Salesforce Marketing Cloud

Conducted IP warming and reduced bounce rates by over 52%, and increased deliverability Developed, implemented innovative email, SMS, and push marketing campaigns - indirectly reducing ad spend by over 10% Redesigned systems data model, data extensions, and marketing channels - directly leading to over 23% increase in gross profits. Translating business requirements into technical requirements ensuring journey design is executable on the platform Strategically applied Einstein Engagement, STO, Copy Insights and Frequency scoring to reach over 93% open rates Led and motivated team to successfully migrate campaign journeys from HubSpot CRM to SFMC (Salesforce Marketing Cloud) within 10 days as a Salesforce Marketing Cloud Marketing Technical Lead. Prioritized goals.

AMPScript, JavaScript, SQL, HTML, CSS, UTM creation, Responsive Web Design, UX Salesforce Integrations using Marketing Cloud Connect Configuring SFMC, FTP, CDP, REST API, SOAP API integrations, SDKs, DNS, SPF, MX records and SMTP mail servers Technical leadership and influence, Marketing Strategist, Agile, SCRUM, RUP, Communications, Standardization, Digital Marketing, Journey Design, Omni-Channel. Document Asset Management (DAM) with Brandfolder