SEO - Search Engine Optimization

Research and data driven professional. Proficient in SEO tools like SEMRush, Botify, Screaming Frog, Ahref, seoClarity and Google Analytics. Expert collaborator experienced in planning, implementing and managing SEO projects with cross functional technical and non-technical teams, remote agencies and out-of-country teams. Proficient in Facebook Ads, LinkedIn Ads, SnapChat Ads, Twitter Ads, Pinterest Ads, Shopify, WordPress CMS, Salesforce Marketing Cloud, WooCommerce and Magento. Working knowledge of SQL, R, Python, and proficient in XML sitemaps, URL redirects and canonicalization. Experience with Photoshop and Canva editor. Deep understanding of SEO ranking factors, methodologies and standards. Pay Per Click PPC marketing strategy campaign management experience with Google and Bing Ads. Knowledge of Agile tools like Jira and collaboration tools like Confluence and Roadmunk. Core Web Vitals.

Daily planning, implementing and managing SEO optimization leading to 15% annual increase in web traffic Collaborating and managing cross functional teams to shorten SEO strategy execution cycles to as low as 30 minutes in some instances Communicating KPIs with web design team to constantly improve user frontend experience and page rankings Using Botify, SEMRush and Screaming Frog tools for SEO and PPC strategy, keyword research, market, and competition analysis Collecting, sorting and analyzing Google Analytics data to create affinity audiences and lookalike audiences for targeted advertising and to solve SEO related problems Creating internal links to boost SEO and increasing customer site retention times by over 5 minutes on all 3 company websites. Auditing core web vitals Optimizing image alt texts and tags and improving mobile usability by over 30% based on Google Page Insights Educating and coordinating with accountants and copywriters to integrate website content and generate organic traffic Using Google resources like Google Search Console, Google Analytics, ReCAPTCHA and Google Ads to explore data to inform SEO and SEM strategies Creating and updating XML sitemaps and robots.txt files for search engine optimization Drafting welcome emails and auto response email templates for new and potential customers Designing B2B and B2C campaigns and SEO strategies including interlinks, redirects, canonical tags and meta tags technical SEO strategy Using WordPress, Photoshop, Adobe Illustrator and Canva to create compelling ads and website content and landing pages